Rochester Regional Health in the News: This Week’s Highlights Including the Future of the Health System and Seasonal Allergies


Rochester Regional Health continues to be highlighted in the local news regarding a variety of topics. In case you missed the coverage, below is a brief sampling of recent news stories featuring our employees, initiatives, and health system.

  • Eric Bieber, M.D., was recently featured in the Rochester Business Journal reflecting on the growth of Rochester Regional Health and his vision for the future of our health system.
  • United Memorial Medical Center’s annual Teddy Bear and Doll clinic continues to be a hit with children and parents alike. The event, held May 3, was created to help children learn the importance of what to do in an emergency by practicing with their stuffed animals/dolls and volunteer medical staff. The Batavian and The Daily News shared photos from the day.
  • Margaret “Peg” Pettis, RN, MPA, CIC, manager of Rochester General Hospital’s Infection Prevention,was profiled on Johnson &Johnson’s Campaign for Nursing website. In the Q&A -style interview, Pettis shares her experiences as an infection control nurse.
  • Are you suffering from allergies this spring? Shahzad Mustafa, M.D., spoke with News 8 WROC Rochester on May 1 about differentiating symptoms between an allergy and a cold and offered his advice on when to seek medical care. Mahta Mortezavi, M.D., also discussed how she helps her patients that are suffering from allergies.
  • The Wayne Post shared the announcement on April 28 of Philip Pizzola’s new position as Rochester Regional’s director of Radiology.
  • Cognisight’s Executive Vice President, Kim Browning, recently authored an article that has been published in the May 2017 edition of HFM Magazine. Published by the Healthcare Financial Management Association (HFMA), hfm magazine is a highly regarded publication with a readership of over 40,000 members comprised primarily of healthcare finance leaders. The article, “The Risky Business of Risk Adjustment Data Validations,” leverages insight recently gleaned from discussions with health plan leaders to explore conjecture and fact-based evidence as to why plans are chosen for a CMS RADV audit, how healthcare organizations can better prepare for their own selection, and anticipated CMS changes to the RADV audit process.